About the product
What was SEM Catalyst?
SEM Catalyst was a Business Intelligence platform designed for digital publishers and media houses. It delivered SEM campaign analytics, performance dashboards, and CRM integrations — as a SaaS product, at a time when most competitors offered reports in Excel.
The product was built on LibraLogic's expertise in Data Mining, ROLAP, and BI tooling. In July 2011, contracts, clients, and services were transferred to 24/7digital.
BI Dashboards
Real-time SEM campaign reporting for publishers and agencies.
ROLAP & Data Mining
Multidimensional data analytics powered by a ROLAP engine.
CRM Integration
CRM tooling integrated with the advertising data pipeline.
SaaS Model
Subscription-based delivery — early-stage SaaS in Poland, 2009.
Software House
Technology services 2009–2011
Technology partner for interactive agencies in the pre-SaaS era. Custom CRM tools, BI integrations, and web applications — built to spec, delivered on time, when most agencies outsourced dev to freelancers.
Alongside SEM Catalyst, LibraLogic delivered custom software projects for interactive agencies and media companies: CRM systems, data integrations, web applications, and personal data protection consulting (pre-GDPR).
Co-Founders
The founding team
LibraLogic was founded as a partnership by two founders with experience in digital media and technology.
Downloads
Product presentations
Archival PDF files — originals from 2009–2012.
SEM Catalyst Platform — BI Dashboard EN
Full platform presentation · PDF · 0.5 MB
SEM Catalyst — Introduction EN
Introductory presentation · PDF · 0.6 MB
Platforma SEM Catalyst — BI Dashboard PL
Pełna prezentacja platformy · PDF · 1.2 MB
SEM Catalyst — Wprowadzenie PL
Prezentacja wprowadzająca · PDF · 2.7 MB
🔒 Archival status
These materials are for informational and reference purposes only. LibraLogic was a partnership founded in Warsaw in 2009. In July 2011, its services, contracts, and clients were transferred to 24/7digital. SEM Catalyst is no longer actively developed or sold.